Launched in 2007, Joni decided to offer a premier styling and personal shopping service of her own. After working in London where she quickly gathered a regular client base, she realised how much women enjoyed the experience of a superior level of service and attention that a personal shopper provided. Whether you find the whole shopping experience stressful, frustrating and often unsuccessful or perhaps you want to redefine your look, whilst others are simply too busy to shop, Joni will provide styling and personal shopping sessions specifically tailored to your requirements. She will develop, compliment and enhance your own individual style according to your needs and budget.